Word is that Ancestry.com, a geneaology website based in Provo, Utah, has agreed to be acquired for over $1.5 Billion by a European based investment firm, Premira Funds. Ancestry.com states that it has more than 2 million paying subscribers who pay a monthly fee to access more than 10 billion birth, death, historical, religious, immigration and other records in order to build family histories. The company went public in 2009, and in 2011, it reported $62.9 million in earning on about $400 million in sales revenue.
Which makes me wonder, why didn’t JewishGen.org go public, and why isn’t it worth at least half a billion? Or how about $3 Million? (JewishGen.org is a non-profit organization affiliated with the Museum of Jewish Heritage – A Living Memorial to the Holocaust and was founded in 1987 for those interested in Jewish genealogy. JewishGen hosts more than 20 million records, and provides a myriad of resources and search tools designed to assist those researching their Jewish ancestry.
NBC-TV used Ancestry.com for its show, “Who Do You Think You Are?” for three seasons. The series, which tracked celebrities as they researched their family histories, was not renewed for Fall 2012.
Hmmm… that gives me an idea… how about an online show called “Shepping Nachas” where we track celebrities and leaders as they research and discover their Jewish (and perhaps Canadian) pasts?
Maybe Soda Stream Needs a Harvard B School Case Study
Earlier this year, Harvard Business Review profiled Soda Stream and its decision to advertise during the Superbowl and its strategic decisions to leverage the ad's rejection and the fallout. It titled the story "Turning a banned ad into marketing gold." ...